Brief 1 Research

Research – use of colour

Before taking my photographs I wanted to conduct some research into colours and how they work and are effectively interpreted. Different colours raise different emotions and feelings among people so it is important that they are captured to fit in with the photograph. For example, greens and blues often induce calm and tranquil feelings, whereas yellow, red, orange and pink display energy and hype. Contrasting colours look great together side by side and I am beginning to think that the contrast could also be effective in my image. There will be blue sky and green grass and leaves in my image, which will convey the peace of the setting. I was planning on having the young girl under the tree in a bright pink fairy costume, however I was only able to locate a bright aqua blue costume. Due to the costume still being a bright colour, I think it will fit nicely into the overall image and still contrast with the natural beauty of the surroundings. (Image below is the costume I have chosen and highlights the contrast of blue against the green.)

http://digital-photography-school.com/how-to-use-colour-effectively-to-enhance-your-digital-photography/

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Research – warping

For my concept of money growing on trees, it will not be very effective to just have a flat $20 note hanging off the tree in the same position and shape multiple times. It would also not look photo real and I would like it to look like the notes are floating in the breeze. Image warping is the process of digitally manipulating or distorting an image into a new shape without ruining the overall image. As I am fairly new to photoshop I conducted research into this tool to identify how to use it and just what it can achieve. This way I can create the effective, photo-real image that I am envisioning. The link below is a Youtube tutorial that gave me the most information about the warp tool and on a basic level, which is all I need to make the money look more natural hanging in the tree. The type of look I am aiming for with the money in my image is also pictured below.

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Research – semiotics

I began my research knowing nothing about semiotics but soon discovered that there are three different types. These three types are icons, index, and symbols and they are a useful tool in image analysis and construction. Iconic is something that bears a resemblance to what it represents. An index semitonic indicates something. For example, smoke is associated with fire. Lastly, symbols, they are not always instantly recognizable and they may have no direct relevance to the object but are often constructed to be relatable to the viewer. Semiotics are constantly used in advertising to outline an advertiser’s message mainly through the use of signs or symbols. The semiotics in my image will mainly be the money in the tree. Money is a symbol of wealth, value and success and this will question how the young girl is associated with this while contrasting nicely into the natural beauty of the tree and surrounding environment.

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Research – composition

For this assignment in visual communication, the composition of the manipulated image is extremely important to create the most effective image. Composition is the arrangement or placement of visual elements. It is important to remember that it is not what you take pictures of that counts, it is how you compose the photos. After conducting some research into the general composition of photos I have come across a very useful article that outlines the 10 rules of photo composition. Firstly, simplify the scene and remember to remove any unneeded or unwanted objects. Remember to fill the frame and carefully leave empty space if you are going to need to edit on top of it. Always remember aspect ratio and avoid the middle as it produces typical, boring photos (however always remember the rule of thirds). Remember your leading lines, do not forget diagonals and give yourself space to move and adjust images. The background is a significant aspect of photographs so make sure to focus special attention on this and get creative with colours! Lastly, photo composition is a visual language so don’t be afraid to break the rules and give new things a go.

http://www.digitalcameraworld.com/2012/04/12/10-rules-of-photo-composition-and-why-they-work/

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Research – image manipulation

Photo manipulation is a process that is completed by the digital artist and takes place in programs such as photoshop. It is when the image is manipulated or edited into what is desired. It includes retouching, adjusting colours, contrast and white balance, adding sharpness and removing flaws. It is also possible to add images to an existing image and put them together as one. Essentially, this is what I will be doing in my image. I will be taking separate photos of the tree, young girl, money and possibly background to then blend together into one image. Photoshop allows you to create photo-real images as well as cartoon, complete digitally produced images. However, the techniques must be used within reason and it is important that you do not overdo the manipulating process as the image will lose its overall desired effect. Many magazine photos are completely edited to make people look more toned and tanned and skinnier etc. A final image should still hold an element of truth, rather than creating something unreal. The website stated below allowed me to discover a number of manipulated images from photoshop and informed me to exactly how it was manipulated. I was then able to personally critique the images and decide what I thought was effective and what was not. I will be keeping my image as close to reality as I can, yet the manipulation techniques of adjusting levels, colours and contrast will definitely aid my image.

http://www.vandelaydesign.com/ultimate-list-of-photoshop-manipulation-tutorials/

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